La Gomera's tourism board attended the aviareps nordic 'around the world' roadshow 2026, held from 9 to 12 November in the four major nordic capitals: Stockholm, Oslo, Helsinki, and Copenhagen. María Isabel Méndez, the island's councillor for tourism, commerce, and consumption, emphasised that this participation aims to advance La Gomera's external promotion strategy and strengthen its positioning among professionals in the nordic market, which is crucial for consolidating a tourism model focused on nature, sustainability, and quality experiences.
The agenda commenced in Stockholm on 9 November, followed by Oslo on 10 November, Helsinki on 11 November, and concluding in Copenhagen on 12 November. La Gomera's presence at the event aimed to maintain active engagement in the nordic professional sector and further understand the trends and opportunities within this market.
This participation aligns with La Gomera's ongoing efforts in other professional gatherings related to the nordic countries, enhancing relationships with intermediaries, influencers, and specialised agents. Throughout the various sessions, La Gomera focused on the evolution of segments linked to nature, hiking, wellness, and responsible tourism, areas that resonate with the island's tourism offerings.
Moreover, the participation allowed for the identification of potential collaboration avenues and new promotional opportunities for future initiatives targeting these markets, as well as an analysis of how destinations are currently marketed to the nordic audience.
During the professional meetings, La Gomera highlighted its key differentiating attributes, such as its natural wealth, marine environment, local gastronomy, and mild climate year-round. The island aims to establish itself in the nordic market as a low-density tourism destination, tranquil and away from overcrowding, with a unique identity and offerings particularly suited for travellers interested in active tourism, wellness, and experiences associated with the concept of slow travel.
