The Junta de Extremadura has entered into an agreement with the tour operator Viajes InterRías to promote the region as a tourist destination in 9,500 sales points across Spain and Portugal. This partnership facilitates the extensive distribution of travel packages, leveraging the exclusive agreements that InterRías has with travel agencies in both nations.
As part of this collaboration, the 'Extremadura Extraordinaria' catalogue has been revamped, featuring itineraries designed to showcase the region's main attractions over several days. Among the available packages are 'The essentials of Extremadura', 'Rome and dehesa', 'Badajoz and Mérida, gastronomic capitals', and 'Architectural wonders of Extremadura'.
To introduce these new offerings, an event was held in León on 12 November, attended by around 30 travel agents. During the event, the Junta's General Directorate of Tourism presented the Extremadura destination. A similar event is scheduled for 26 November in Lisbon, aimed at industry professionals in Portugal.
The agreement with InterRías not only encompasses the marketing of these circuits but also includes digital marketing initiatives to promote and enhance Extremadura's visibility in the tourism market.
