Extremadura is showcasing its natural beauty, cultural offerings, and gastronomy at the International Interior Tourism Fair (INTUR) in Valladolid, which runs from Thursday to Sunday. The event features 125 exhibitors and over a thousand destinations from Spain and Portugal.
The agenda for Extremadura commenced on Thursday with a day dedicated to professionals as part of INTUR Negocios and its B2B contracting market. During this day, officials from the General Directorate of Tourism held more than 50 meetings with national and international tour operators and travel agents, aiming to strengthen Extremadura's position as a key interior destination.
On Friday, Extremadura's stand opened to the general public, inviting visitors to explore its monumental cities and towns, natural spaces, tourist festivals, and cultural events. Additionally, tastings of local products were offered, featuring the Cheese Route and the Iberian Dehesa Route of Extremadura, which highlight the region's culinary delights.
Extremadura's presence at INTUR aims to establish connections with companies specialising in interior tourism and to promote the region among the audience in Castilla y León, which is the fourth most important market for tourism in Extremadura, following Madrid, Extremadura itself, and Andalucía. In 2025, according to the National Institute of Statistics (INE), 105,415 travellers from Castilla y León stayed in tourist accommodations in Extremadura, marking a 4% increase from the previous year and generating 204,568 overnight stays, a rise of 1.4%.
