The Diputación de Palencia is set to participate in the International Interior Tourism Fair (INTUR), taking place in Valladolid from 12 to 15 November. Last year, INTUR attracted over 36,000 visitors, prompting the Diputación to bring a wide range of activities to its 150 m² stand to showcase the tourism potential of Palencia.
During the 29th edition of INTUR, the provincial institution aims to immerse travellers and professionals in the experience of the Territorial Museum Campos del Renacimiento. The importance of participating in such fairs is emphasised by the Diputación, as these events are crucial for consolidating interior tourism as a key element for regional development.
The first day, Thursday 12 November, will be dedicated to INTUR Negocios, a business-focused segment, while from Friday 13 to Sunday 15, INTUR Viajeros will open to the general public, allowing visitors to explore Palencia's tourism offerings.
Fifteen professionals from the capital and province will represent Palencia at INTUR Negocios, which serves as a meeting point for tourism agents, including hotels, active tourism companies, travel agencies, guides, and transport services, alongside national and international buyers.
The Palencia stand will feature a diverse programme of activities designed to enhance the province's presence at this promotional event, with the ultimate goal of encouraging visitors to discover Palencia's history, culture, nature, and gastronomy, and to consider it for their next holiday or getaway.
Additionally, the Diputación aims to highlight the importance of its agri-food sector and its potential for wine tourism at the fair. Tastings of products from the quality brand 'Alimentos de Palencia' and wines from the Denominations of Origin (DO) Arlanza and Cigales, as well as IGP Vino de Tierra de Castilla y León, will also be featured in the programme.
Programme of activities
Friday, 13 November:
- 11:00 - First introduction to the Territorial Museum Campos del Renacimiento through the theatrical representation “El artista renacentista”.
- 12:30 - First major tasting of products from the quality brand Alimentos de Palencia: cheeses from Cerrato Palentino and wines from DO Arlanza and Cigales, and IGP Vino de Tierra de Castilla y León.
- 16:30 - Tasting of sweets from the quality brand Alimentos de Palencia.
Saturday, 14 November:
- Workshops on Roman mosaics from La Villa Romana La Olmeda and children's workshops “Discovering Campos del Renacimiento”.
- Tastings of sweets and leche frita at 17:30.
Sunday, 15 November:
- Theatrical representation “El artista renacentista” (performances at 12:30, 17:30, and 19:00) and tastings of products from Alimentos de Palencia.
Participation in fairs like INTUR is vital for Palencia's tourism promotion strategy, showcasing the province's diverse tourism offerings, from its rich heritage, particularly the Territorial Museum Campos del Renacimiento, to its extensive nature-related activities and exceptional gastronomic experiences found throughout the region. This year, the Diputación of Palencia continues its commitment to sustainable and quality tourism by participating in this fair.