The XIII Foro Turismo Ibiza is set to take place on 12 November at the Centro Cultural de Jesús, featuring prominent representatives from the national tourism sector. The event will explore the role of artificial intelligence and data in destination management, as well as strategies to enhance economic and social value.
Under the theme 'Decisions for the Future', the forum aims to address the main challenges facing tourism and discuss decisions that will shape its future. Organised by Santa Eulària Empresarial, with support from the Consell Insular de Ibiza, Ibiza Travel, and the Ajuntament de Santa Eulària des Riu, this thirteenth edition will include an inaugural lecture, two panel discussions, and an awards ceremony recognising outstanding contributions to the tourism sector.
The day will commence at 09:15 with an institutional welcome, followed by a keynote address from José Elías, a businessman and investor specialising in business development and strategy. His talk will focus on decision-making in a context characterised by change and uncertainty, setting the stage for subsequent discussions.
Artificial intelligence, data and new strategies for tourist destinations
The first panel discussion, titled 'Who decides the future of a destination?', will examine how artificial intelligence, data, and tourism intelligence tools are transforming destination management and planning. The session will discuss how to leverage available information for more effective decision-making, anticipate changes in visitor behaviour, and improve tourism planning. The debate will be moderated by Raúl García López, a strategic consultant for destinations and a Top Voice on LinkedIn, and will feature Elizabeth Keegan, General Director of Lloret Turisme; Marcos Pampliega, Cities & Territories Manager at Minsait (Indra); Ana Lafuente, Deputy General Director of Knowledge and Tourism Studies at Turespaña; and Christoph Ramaciotti, Sales Director at Amadeus for Destinations & More.
The second panel, titled 'From attracting tourists to creating value', will focus on the need to shift towards a tourism model that not only increases visitor numbers but also considers the economic, social, and territorial impact of tourism activities. Participants will discuss issues such as destination profitability, tourist spending, marketing, experiences, and changes in demand, as well as strategies that can contribute to generating greater returns for businesses and local economies. This session will be moderated by Manuel Molina, Director of Hosteltur, and will include Inmaculada Benito, Director of the Tourism, Culture and Sport Department at CEOE; Fernando Garasa López, CEO and Founder of Sergestur; Sinead McKevitt, Chain Manager & Contracting at Jet2 and Jet2holidays; and Ricardo Fernández, CEO of Destinia.
Acknowledging tourism professionals and projects
The XIII Foro Turismo Ibiza will conclude with the presentation of the VI Premios Foro Turismo Ibiza, which will recognise the best tourism project of the year, the contributions of individuals or entities to tourism development, and the outstanding professional in the sector. Attendance is free, with prior registration required through the website www.foroturismoibiza.com/edicion-2026. Additionally, the event will be streamed live, allowing interested individuals to follow the discussions and presentations remotely.
