The president of the Provincial Council of Zamora, Javier Faúndez Domínguez, alongside the first vice president and deputy for Education, Culture and Tourism, Víctor López de la Parte, presented the initiatives of the Provincial Tourism Board at the 29th edition of the Interior Tourism Fair, INTUR 2026, held in Valladolid from 13 to 15 November.
This year, the council has set up a dedicated 150-square-metre stand designed to promote tourism, with the central focus on the 'Zamora 2027, El Camino Interior' campaign. This initiative aims to showcase the province's rich heritage, nature, culture, and gastronomy through the five Jacobean routes that traverse its territory, providing various alternatives for pilgrims heading to Santiago de Compostela.
The stand features five large banners, each representing one of the routes, accompanied by images highlighting their cultural significance. The campaign seeks to emphasise the diversity of Jacobean itineraries in the province, catering to pilgrims interested in discovering less crowded routes with unique heritage, scenic landscapes, and cultural attractions.
In addition to promoting the routes, the Zamora stand includes a specific area for PanFest 2027, an international event that will position Zamora as the world capital of bread and baking culture. There are also dedicated spaces for showcasing and tasting agri-food products under the 'Zamora es Calidad' brand.
Participation in INTUR marks the beginning of a promotional strategy that the Provincial Tourism Board will implement over the coming months to establish the five Jacobean routes of Zamora as a premier tourist attraction in light of the Holy Year of Santiago. Planned actions include the distribution of official pilgrim credentials, issued by the Pilgrim Reception Office in Santiago de Compostela, which will be available free of charge to those travelling these routes.
The credentials will be accessible at tourist offices along the Jacobean paths and in pilgrim hostels, following a successful initiative from the previous Holy Year, which was extended into 2022 due to the COVID-19 pandemic. The board will also enhance the routes through clearing and improving tourist signage, aiming to facilitate travel and enhance the pilgrim experience.
Additionally, the council plans to organise familiarisation trips for media and travel agencies, in collaboration with Spanish Tourism Offices abroad, to tap into the growing international interest in this tourist product. With the slogan 'Zamora 2027, El Camino Interior', the Provincial Council aims to leverage the Holy Year of Santiago as an opportunity to promote the province as a tourist destination, showcasing a blend of history, nature, heritage, culture, and gastronomy across the more than 500 kilometres of the five Jacobean routes within its borders.
