The teatro Fernán Gómez, Centro Cultural de la Villa, will host the exhibition ‘Solidarity Xmas Tree: 10 years of solidarity, 21 perspectives’ from 17 to 29 November. This charitable event celebrates its tenth anniversary by merging creativity, luxury, and solidarity, placing contemporary art at the forefront.
For the first time, the traditional Christmas trees created in collaboration with luxury brands will be replaced by a selection of 21 works from internationally acclaimed artists, each offering their unique interpretation of Christmas. Featured artists include Ruvén Afanador, Pilar Albarracín, Alexander Apóstol, Clemente Bernad, Cristina de Middel, Joan Fontcuberta, Alberto García-Alix, Cristina Iglesias, Cristina Lucas, Chema Madoz, Isabel Muñoz, Shirin Neshat, Andrés Reisinger, Miguel Ángel Rojas, Fernando Sánchez Castillo, Mario Testino, Luis Úrculo, Juan Uslé, Javier Vallhonrat, Pedro Valtierra, and Bruce Weber.
This exhibition represents a convergence of diverse generations, nationalities, and artistic languages, encompassing conceptual, documentary, and fashion photography, as well as photojournalism, abstraction, and digital art. The artworks provide personal insights into Christmas and its symbols, evoking the emotions, memories, and reflections associated with the celebration.
A decade of creativity for social impact
Initiated by Anabel Zamora and Bettina Farreras, Solidarity Xmas Tree was founded a decade ago with the aim of transforming creativity and collaboration among major brands into a tool for social impact. Over the years, brands such as Hermès, Cartier, LOEWE, Chanel, Giorgio Armani, Chopard, Bvlgari, and Loro Piana have participated in this initiative, which has raised nearly three million euros for projects across 13 foundations.
To commemorate its journey, Solidarity Xmas Tree will also release a book documenting the project's history, its key figures, and the collaborations that have made this decade of philanthropic commitment possible.
Art auction to benefit Casa Aladina
The celebration will culminate on 30 November with a gala dinner and charity auction at the Teatro Real in Madrid, featuring the exhibited artworks. Proceeds will support Casa Aladina, a project by the Aladina Foundation aimed at establishing the first comprehensive day centre in Europe for children and adolescents with cancer, survivors, and their families in Madrid. With a planned investment of 15 million euros, Casa Aladina will provide free psychological support, therapies, activities, and wellness spaces outside the hospital environment.
This edition of Solidarity Xmas Tree marks a new chapter where art serves as a vehicle for connection and solidarity, bringing the public closer to a selection of prominent contemporary creators and demonstrating that culture can also play a role in transforming lives.
