The president of the Diputación de Alicante, Toni Pérez, has announced the launch of the inaugural km0 week 2026 campaign, an initiative designed to encourage local tourism in the region. The campaign, organised by the Hotel and Tourism Business Association of the Valencian Community, will run from 13 to 29 November and targets residents of Alicante, Valencia, and Castellón, inviting them to rediscover local accommodations and attractions.
The presentation took place at the Hilton Casa Alberola Hotel in Alicante, attended by key figures including Israel Martínez, the general director of Tourism for the Generalitat Valenciana, and Federico Fuster, president of HOSBEC, along with other representatives from the tourism sector.
Pérez highlighted the campaign's role in showcasing the resilience and innovative spirit of the tourism sector in Alicante and the wider Valencian Community. He stated, "The launch of initiatives like km0 week demonstrates the enormous resilience and innovative character of the tourism business sector in our province and throughout the Valencian Community." He added that supporting local hotels and accommodations is crucial for driving the region's economic engine.
He further explained that the campaign not only aims to stimulate the local economy during the traditionally quieter month of November but also to create direct business opportunities and stable employment. Pérez encouraged residents to act as ambassadors for their province by exploring the excellence of local hospitality.
km0 week features 37 active offers across more than a dozen destinations, including coastal and inland areas of the Valencian Community. Thirty establishments are participating, offering activities open to the public that do not require hotel bookings. The campaign focuses on short getaways to unique accommodations within a maximum two-hour travel radius, featuring wellness, self-care, cultural activities, and local gastronomy.
Participating destinations include Alicante, Altea, Benidorm, Elche, Guardamar del Segura, Xàbia, Ondara, Santa Pola, and La Vila Joiosa. Interested individuals can explore the various offerings on the km0 week website, which includes an interactive map to help select promotions. Clicking on a promotion will redirect users to the official booking engine of the respective establishment or provide contact details for inquiries.
In conclusion, Pérez emphasised that the future of tourism must focus on sustainability, both economically and socially, and on reducing seasonality. He asserted, "Traveling to km0 is a winning formula that allows residents to enjoy exclusive, high-quality experiences without extensive travel, while also helping to sustain tourism activities year-round, solidifying Costa Blanca's reputation as a hub for responsible and quality tourism."
