The Consell de Mallorca has initiated 'La Serra té nom', a programme aimed at recognising individuals and organisations dedicated to preserving the cultural landscape of the Serra de Tramuntana, a UNESCO World Heritage site. The initiative involves visits to various municipalities within the Serra, allowing the island institution to gain firsthand insight into their work, understand their needs, and highlight the efforts of those striving to maintain this vital territory.
The President's Councillor, Toni Fuster, accompanied by Antoni Solivellas, the island director of the Serra de Tramuntana, and Lluís Vallcaneras, manager of the Consorci Serra de Tramuntana, began the tour with visits to Alaró, Andratx, and Banyalbufar. During these visits, they presented the first recognitions to the Associació Cultural Al Rum, the Associació de Voluntaris del Castell d'Alaró, the Cooperativa Agrícola d'Andratx, and the Cooperativa Tramuntana Viva.
Throughout the meetings, Fuster had the opportunity to learn about their projects, visit the locations where they operate, and listen to the challenges they face. He stated, “We all know the landscapes of the Serra de Tramuntana, but we do not always know the people behind them. With this initiative, we aim to put faces to these efforts and ensure their work is increasingly recognised.”
'La Serra té nom' seeks to extend these recognitions to the spaces where the protagonists carry out their activities. The initiative also aims to promote further outreach and awareness actions to highlight the activities of these organisations and bring them closer to the public.
Following these initial visits, the Consell plans to continue its journey through other municipalities in the Serra to acknowledge initiatives related to heritage, agriculture, livestock, traditional crafts, and local production.
First recognised entities of 'La Serra té nom'
- Associació Cultural Al Rum (Alaró): Founded in 2006, this association works to recover, protect, and promote the historical and cultural heritage of Alaró, notably through the recovery of sa Bastida and the promotion of archaeological and restoration projects.
- Associació de Voluntaris del Castell d'Alaró (Alaró): This association comprises volunteers dedicated to the conservation and maintenance of the Castell d'Alaró, a key heritage site in the Serra de Tramuntana.
- Cooperativa Agrícola d'Andratx (Andratx): This cooperative supports local farmers and ranchers, promoting the sale of locally sourced products, traditional varieties, and organic goods.
- Cooperativa Tramuntana Viva (Banyalbufar): Established approximately eight years ago, this cooperative aims to revive the cultivation of the malvasía grape variety and prevent the abandonment of small agricultural plots in the Serra.
