The Cáceres Chamber of Commerce, in collaboration with the Federation of Commerce and Services of Plasencia (FESCOP), is set to host the fifth edition of the Fair of Samples and Stock (FEMUS) in Plasencia from 20 to 22 November at the El Berrocal Exhibition Centre. This year’s event will feature over 80 stands representing local businesses from Plasencia and its surrounding areas.
Gabriel Álvarez Arroyo, president of the Cáceres Chamber of Commerce, announced the event during a press conference held at the Plasencia business incubator. He highlighted the growing interest among local entrepreneurs, stating, "The response from the commercial sector to FEMUS 2026 has been particularly noteworthy. With just days to go, we already have over 80 stands filled out of nearly 90 available, reflecting strong business support for this initiative and its increasing establishment as a key commercial showcase in the province of Cáceres."
The fair will occupy more than 2,500 square metres of exhibition space, providing a platform for merchants, freelancers, and companies from Plasencia and nearby regions to promote their products and services, engage with the public, and create new business opportunities that contribute to the economic revitalisation of northern Extremadura.
Álvarez Arroyo emphasised that "FEMUS is much more than a fair: it reflects what we can achieve when institutions and the business community work together. Our commitment is to continue enhancing each edition to make it stronger, more representative, and filled with opportunities for all, reinforcing its role as a support tool for local commerce and the promotion of our business fabric."
Fernando Santiago, president of FESCOP, announced that this edition will again have a charitable aspect, supporting FEAFES Salud Mental Plasencia by donating part of the proceeds to the association's projects. He also mentioned new features this year, including a dedicated space for artisans from the region.
Plasencia's mayor, David Dóniga, underscored the historical significance of local commerce in the city and the importance of adapting to new technologies. He affirmed the municipal support for FEMUS and the ongoing transformation of local businesses.
Esther Gutiérrez, first vice president of the Cáceres Provincial Council, praised FEMUS as a "tool for territorial development that supports job creation and sustains many families." Diego Hernández, president of the Confederation of Entrepreneurs of the Province of Cáceres (COEPCA), also attended the press conference, highlighting the vital role of commerce in urban and rural life.
David Bayle, director of the Caja Rural office in Plasencia, described FEMUS as a commercial and business benchmark for northern Extremadura, emphasising the importance of local businesses and their digital transformation. Nuria Cáceres, coordinator of FEAFES, expressed gratitude for the fair's commitment to supporting mental health initiatives, noting that the funds raised will be used to hire a dedicated psychologist for the organisation.
With this fifth edition of FEMUS, the Cáceres Chamber of Commerce, alongside FESCOP and other collaborating institutions, reaffirms its commitment to commerce, entrepreneurship, and business activity as drivers of economic and social development, within the framework of the Support for Retail Trade programme, co-financed by the European Union through the European Regional Development Fund (ERDF).
