The second edition of the exhibition, titled “Cómo la vivimos”, is currently taking place at the Mercado de Abastos in Guadalajara, featuring a rich collection of photographs, objects, concerts, and personal testimonies that capture the essence of everyday life in the city during the 1980s and 1990s. This cultural initiative, organised by the Asociación Cultural Quadrophenia, runs until 28 November and includes a variety of activities such as round tables, musical vermouths, and guided tours.
Under the theme “Cómo la vivimos”, the exhibition explores the memories of La Movida Alcarreña, a cultural movement that flourished in Guadalajara, showcasing the music, social gatherings, and experiences of those who lived through that vibrant era. The exhibition is located in the Espacio Medarde and aims to provide insight into the daily lives of young people at the time, including their music preferences, meeting spots, and leisure activities.
The mayor of Guadalajara, Ana Guarinos, has encouraged the public to engage with this journey through local history, stating, “Those who lived through those years will find places, songs, and scenes that are part of their memories. For younger generations, it is an opportunity to learn how Guadalajara was and how life was experienced on its streets. I invite everyone to visit the exhibition and share these stories across generations.”
Javier Toquero, the city’s cultural councillor, highlighted the diverse programming that includes various musical styles, concerts, and discussions that allow attendees to hear both the songs and the narratives of their creators. He noted, “This second edition brings a part of Guadalajara's cultural and everyday history to the Mercado.”
Darío Bueno, president of Quadrophenia, explained that the initiative also facilitates reunions of musicians who have not performed together in years, including the band Aloha, which will reunite its full lineup. “We want to share the music and atmosphere of the 1980s and 1990s with those who experienced it and those curious to learn about it. Memories tied to a song, a group, or a place resurface when we come together,” he expressed.
Nacho Ruipérez, a member of the association, emphasised the initiative's focus on its participants, stating, “It is a tribute to the people who lived through La Movida Alcarreña, both on stage and in the audience. Their memories and preserved materials allow us to tell a story that involved many.”
José de Lucas, the exhibition curator, added that the display includes references to music, customs, and local spaces. “The exhibition discusses bands but also cinemas, sports we played, and even the famous aubergine stall in San Roque. These details help to recall what life was like and the atmosphere in Guadalajara during those years,” he noted.
As part of the programming, the exhibition features musical vermouths and afternoon sessions on Saturdays throughout November. On 14 November at 12:00, a round table will discuss the press and radio of the 1980s, featuring speakers such as Santiago Barra, Jesús Orea, Antonio Manuel González, José Miguel Blas, and Juan Solo. On 21 November, the focus will shift to “The photographers of La Movida”, a meeting dedicated to those who documented the cultural and social activities of that era in Guadalajara. Additionally, guided tours will be available on Wednesdays 11, 18, and 25 November at 18:00, open to the general public without prior reservation. All activities are free of charge.
