La Línea de la Concepción has completed its third consecutive participation in the World Travel Market (WTM) in London, achieving a positive balance from professional meetings and interest in the town's tourist offerings. This presence at the fair has helped strengthen the city's positioning in the British market, one of the main sources of tourists for the local industry.
During the event, the municipal tourism delegation promoted the expansion of the hotel sector, highlighting new establishments such as OKU Andalusia and OhTel’s Campo de Gibraltar. They also showcased the commercial development of Alcaidesa Marina and the local historical heritage, with a particular focus on its fortifications and bunkers. Additionally, the unique accommodation proposal from Boat Haus Mediterranean Experience was introduced, contributing to the diversification of the destination's attractions.
The work agenda included meetings with three hotel owners and several tourism companies interested in the area and its offerings. These contacts open new collaboration possibilities and help bring the destination closer to professionals directly involved in tourism marketing.
Institutionally, the delegation had the opportunity to share updates about the destination with Manuel Gavira, the Tourism Counsellor of the Junta de Andalucía, who expressed particular interest in the houseboat accommodation proposal from Boat Haus, operating in Alcaidesa Marina. Throughout the fair, brochures about the city's tourist resources and promotional materials were distributed to professionals and visitors.
Mercedes Atanet Armida, the Councillor for Tourism, believes that the results from these three years of participation reaffirm the decision to engage in major international fairs such as FITUR, WTM London, and ITB Berlin. She argues that this decision was made at a particularly opportune moment to accompany the resurgence of tourism activity and the expansion of local offerings, showcasing new investments and resources.
Atanet emphasises the importance of ongoing promotion to communicate this evolution to markets and establish relationships with operators and companies in the sector. Given WTM's connection to the British market, this event is especially significant for consolidating demand and generating new opportunities for La Línea's tourism sector.
Following the conclusion of the London fair, the municipal tourism delegation continues preparations for Fitur 2027, which began several weeks ago. These preparations include configuring the municipality's presence and various presentations alongside other towns in the region, coordinated by the Mancomunidad de Municipios del Campo de Gibraltar and under the umbrella of the Provincial Tourism Board of Cádiz, in the Andalucía Pavilion. Participation in these events is part of a strategy aimed at consolidating La Línea de la Concepción as a tourist destination, supporting the projection of its business offerings, and transforming the growing interest in the city into new opportunities for local activity and development.
