According to data from the Tourist Expenditure Survey (EGATUR), international tourism spending in Madrid reached €1.378 billion in August, marking a 12.9% increase compared to the same month in 2025. This growth outpaces the national average for Spain, which stands at 9.2%, making August the best month on record for tourism in the capital.

From January to August, total international spending has accumulated to €12.998 billion, reflecting a 10.9% increase compared to the same period last year. International travelers accounted for 63.4% of the total demand and generated 69.5% of overnight stays.

Almudena Maíllo, the city’s Tourism Delegate, emphasized that “Madrid continues to gain appeal during the summer months, which is very positive news for the economy of Madrid residents.” She noted that “desseasonalization is a priority for an urban destination like Madrid, as it promotes employment stability and builds confidence in the sector.”

International Visitors and Market Trends

In August, Madrid welcomed 601,470 international travelers, a 9% increase from the previous year, resulting in 1,342,690 overnight stays, up 3.3%. National tourism also showed positive growth, with a 16.6% increase in domestic travelers, totaling 346,807, and an 11.3% increase in overnight stays to 588,902.

The United States led the international markets in August, with 104,764 travelers, representing a 27.8% increase, and 223,836 overnight stays, up 20.9%. Mexico followed in second place with 37,803 travelers and 82,797 overnight stays, showing increases of 16.7% and 11.2%, respectively. Brazil also saw significant growth, with a 22.8% increase in travelers and a 22.9% increase in overnight stays, while China reported a 5.3% rise in visitor numbers.

In Europe, the United Kingdom contributed 28,837 travelers, up 10.9%, and Portugal recorded 24,894 travelers, an increase of 9.8%.