The Santoña Town Hall, through its Department of Services, Businesses and Markets, has opened the call for a new edition of the Christmas Window Display Competition for 2026-2027. Under the campaign "This Christmas, Santoña has a prize", this initiative aims to foster creativity, energise commercial streets, and highlight the variety and quality of local small and medium enterprises during the festive season.
All businesses operating regularly in Santoña with a shop window visible from the street are eligible to participate in this competition.
Registration and competition schedule
Interested establishments must register between 16 and 30 November 2026 (inclusive) by sending an email to lcalle@santona.es. The email should include the name of the business, the responsible person's name, contact phone number and email, as well as the address of the premises.
Participating window displays must showcase their Christmas decorations continuously from 4 December 2026 to 8 January 2027. To promote the participants through the official channels of the Town Hall, businesses are required to send four photographs of their window display (two vertical and two horizontal) to the same registration email by 19 December.
Jury and prizes
The jury will consist of five local residents appointed by the President of the Commission of Services, Businesses and Markets, Leoncio Calle San Martín. During the week of 14 to 20 December, jury members will visit the establishments during business hours to assess originality, complexity of the setup, aesthetics, creativity, festive atmosphere, and commercial appeal of each entry.
The competition will award three prizes: First Prize: 400 euros; Second Prize: 250 euros; Third Prize: 100 euros. To promote a circular economy in the municipality, the prizes will not be given in cash but as vouchers that winners must redeem at least three participating establishments between 4 and 18 January 2027.
The jury's decision will be announced on Wednesday, 23 December 2026, coinciding with the awards ceremony to be held at the Santoña Town Hall Auditorium at 20:30.
