The Valle del Alagón has officially established a management entity aimed at fostering collaborative efforts between public administrations and the private sector for the region's tourism future. This initiative, known as the Association for the Promotion and Sustainable Tourism Development of Valle del Alagón, was founded on Thursday in Pajares de la Rivera, Riolobos, with the signing of its founding partners, marking a significant step towards a cooperative model of tourism management.
The event was attended by Esther Gutiérrez Morán, the first vice president of Territory, Equality, and Culture of the Diputación de Cáceres, who joined representatives from various municipalities, tourism businesses, community groups, and entities involved in this new public-private association. Founding members include the town councils of Acehúche, Cachorrilla, Calzadilla, Carcaboso, Casillas de Coria, Ceclavín, Montehermoso, Portaje, Riolobos, Portezuelo, and Alagón del Río, along with the Local Action Group ADESVAL, the tourism business association TURALAGÓN, and the community groups Rivera de Fresnedosa and Valle del Alagón.
The primary aim of the new association is to coordinate efforts, generate synergies, and define a common tourism strategy for a territory rich in natural, cultural, historical, and agro-food heritage. Key areas of focus will include the creation and promotion of tourism products, enhancing local resources, and establishing Valle del Alagón as a sustainable tourist destination.
This initiative has been supported by the Diputación de Cáceres as part of the Sustainable Tourism Plan for the Valle del Alagón, fully funded by the European NextGenerationEU programme through the Recovery and Resilience Mechanism. Although the Diputación de Cáceres will not be a member of the association, it remains committed to its establishment and ongoing support, including funding the hiring of a technician to facilitate and energise the activities of the new management entity.
According to Gutiérrez Morán, the formation of this association represents “an important step for Valle del Alagón to manage its tourism future from within the territory, combining the capabilities of the municipalities, businesses, and entities that know and work in the region every day.” She added that with the signing of the founding partners, Valle del Alagón now has a stable structure for public-private cooperation to continue promoting sustainable, balanced tourism that can generate opportunities and development for the entire region, noting that similar management entities have already been established in Tajo Internacional and Sierra de Gata-Hurdes.
