Alicante is set to host the sixth edition of its Benalúa commercial revitalisation festival on Saturday, 14 November. The event aims to strengthen the local economy and foster community ties through a range of activities, music, and shopping opportunities.
The festivities will kick off at 11am in the market with 'Benalúa Fest', featuring tastings of local rice dishes and other Alicante products, alongside musical performances and various activities. The 'Desafío Benalúa' will take place in the market, offering a fun game designed to familiarise visitors with the market stalls. At 6pm, a large celebration will occur in Navarro Rodrigo Square, featuring concerts and performances.
Lidia López emphasised the significance of these events in promoting community spirit and supporting local businesses, stating, “Many people come to the neighbourhood, allowing everyone to discover the diverse range of stalls in the market and the street fair.”
The Mercat Fest at Benalúa Market will commence with three showcookings from local vendors Baka, Garra, and Rubí, providing tastings of fresh, locally sourced foods. In addition, workshops for making beaded crafts, face painting, and children's activities will be available, along with mariachi entertainment and a final concert by local band 'Amenaza Verde' at 2pm.
The 'Desafío Benalúa' will feature a series of team challenges from 10am to 12:30pm throughout the market, promoting local products and stalls located on Carratalá, Alberola, and Arquitecto Guardiola streets. In the evening, a free party will take place in Navarro Rodrigo Square, showcasing performances and two concerts, one by David Prada and another by indie-pop group 'Lady Ma Belle'.
This year marks the return of 'Benalúa Fest', which has been running for six consecutive years, with increased involvement from local businesses through raffles and giveaways. Additionally, Alicante has begun awarding the 'Cocina de Mercado' distinction, recognising restaurants and bars that regularly source from the city's four municipal markets. Councillor Lidia López encouraged local hospitality businesses to apply for this recognition, which highlights the fresh and quality products available in the markets.
