Ale Acosta, a musician and producer from Lanzarote, has taken on the challenge of creating a new jingle for the news services of Televisión Canaria. In just ten seconds, Acosta aims to encapsulate the essence of the Canary Islands, allowing listeners to connect with the region's identity and culture.
The new jingle is part of a broader renovation of Televisión Canaria, which includes updated sets and visuals. Acosta's composition fuses traditional Canarian instruments, such as the timple, chácaras, and various drums, with contemporary electronic music, creating a modern sound that celebrates the rich auditory heritage of the archipelago.
“The goal is to ensure that in ten seconds, those who hear the jingle feel identified with the Canary Islands without resorting to clichés,” Acosta explained.
The project posed a significant challenge, as condensing a cultural identity into a brief soundbite requires careful selection of each musical element. Acosta noted, “I wanted to convey many things in ten seconds and evoke an emotion, which is quite complicated.” He found that capturing the essence of Canarian identity in such a short timeframe was even more difficult than composing a three-minute song.
The creative process spanned several months, with initial concepts taking shape in June and final adjustments made just last week. Acosta explored various options, ultimately finding a harmonious blend of modern electronic lines and traditional Canarian folklore. “It has been an exciting and inspiring challenge,” he summarised.
For Acosta, this project holds personal significance. “As a Canarian, I wanted to demonstrate that folklore is not confined to the past.” He believes that the instruments of the islands have much to contribute to contemporary music, stating, “It is tradition and modernity.”
César Toledo, the general administrator of RTVC, revealed that the idea for this collaboration emerged during the presentation of the festival “Canarias tiene el flow” in Madrid last April. He praised Acosta's talent and commitment to showcasing the identity of the Canary Islands through their media.
With this new jingle, the transformation of Televisión Canaria's news services is not only visual but also auditory, as it seeks to project the spirit of the Canary Islands into the future while honouring its roots.
Ale Acosta has over two decades of experience as a musician and producer. He began his career in 2004 with MOJO PROJECT, a pioneering band in the national funk and electronic scene, and has produced works for various artists, including Enrique Morente and Buika. In 2008, he was nominated for Producer of the Year at the Latin Grammy Awards. He was also part of the duo FUEL FANDANGO, which gained international acclaim for its fusion of electronic and flamenco music.
In 2024, Acosta launched his solo career with the album “El Porvenir,” dedicated to Lanzarote, which received multiple nominations at the Spanish Music Awards and won the award for Best Electronic Song.
Now, his exploration of electronic music and insular identity finds a new platform in Televisión Canaria, with ten seconds of music that aims to resonate with the entire archipelago.
