AZZ Hoteles has unveiled its ambitious project, Hacienda La Boticaria, during a business event held on the 18th floor of Torre Sevilla. The event aimed to share the vision and potential of this unique development, which is set to become a key venue for corporate events in Andalucía.
The gathering took place at Club Cámara Antares, part of the Sevilla Chamber of Commerce, and brought together local business leaders, executives, and economic professionals. Nanda Alarcón, Client Director of Club Cámara Antares, opened the event, welcoming attendees and presenting the vision, progress, and potential of Hacienda La Boticaria.
The initiative is designed to meet the growing demand for distinctive spaces for corporate meetings, conventions, product launches, and professional gatherings, a sector that is increasingly significant within the business and meetings tourism economy.
Attendees learned about the strategic lines underpinning the project, including its capacity to generate economic activity, attract business opportunities, and enhance Sevilla's positioning as a premier destination for high-value corporate events.
Following the welcome address, key figures from AZZ Hoteles, including José Santos, General Director; José Chacón, Commercial Director; and Alberto Blanca, Director of Hacienda La Boticaria, shared insights into the project's strategic vision and its role as a future reference point for corporate events, incentives, and professional gatherings in Andalucía.
Hacienda La Boticaria is presented as a distinctive offering within Andalucía's event landscape, combining a natural setting, ample spaces, accessibility, and proximity to Sevilla. It is designed to host everything from high-level meetings and professional workshops to large conventions and sector meetings.
“Hacienda La Boticaria perfectly represents how we envision the development of new projects at AZZ Hoteles: identifying assets with potential, enhancing their value, and transforming them into spaces that generate economic activity, attract talent, and create opportunities for the region,” said José Santos Valverde.
Santos also highlighted the complex's role in fostering business activity: “We want Hacienda La Boticaria to be a space where companies find more than just a venue for events. We aspire to create an environment that encourages professional relationships, knowledge exchange, and the generation of new business opportunities, contributing to the economic dynamism of Sevilla and Andalucía.”
Beyond its function as an event venue, AZZ Hoteles emphasised the potential impact of Hacienda La Boticaria on its surroundings, promoting the attraction of visitors, businesses, and initiatives linked to the corporate, tourism, and experiential sectors.
This event is part of a series of initiatives aimed at presenting and promoting Hacienda La Boticaria to the Sevilla business community, with the goal of sharing the project's vision, showcasing its potential as a future corporate meeting space, and opening new avenues for collaboration with businesses, institutions, and professional organisations in Andalucía.
AZZ Hoteles is committed to integrating Hacienda La Boticaria into Sevilla's economic and business landscape from the early stages of development, fostering a space designed to generate opportunities, strengthen professional relationships, and enhance the city's and Andalucía's profile as leading destinations for corporate events.
Hacienda La Boticaria aims to become a meeting point for businesses, institutions, and professionals, expanding the range of spaces available for the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment and contributing new possibilities to the Andalusian economic ecosystem.
About Hacienda La Boticaria
Hacienda La Boticaria is a heritage and hospitality recovery project led by Visasur Inmobiliaria and operated by AZZ Hoteles in Alcalá de Guadaíra, Sevilla. Scheduled to open in spring 2027, the complex will feature 130 rooms, accommodating 267 guests, and over 180,000 square metres of outdoor space, with a main building exceeding 37,000 square metres. Designed to be one of Andalucía's leading experiential destinations, La Boticaria spans 100 hectares and will integrate hospitality, wellness, gastronomy, nature, culture, family experiences, equestrian offerings, and events in a unique setting just minutes from Sevilla.
About AZZ Hoteles
Founded in 2017 and part of Grupo Visasur, AZZ Hoteles is an Andalusian hotel chain currently operating 11 establishments across Spain. The company is pursuing an ambitious growth plan focused on hotel management, the recovery of high-potential assets, and the development of projects related to tourism, events, and destination experiences. With a presence in six autonomous communities and new projects underway, AZZ Hoteles aims to operate 20 establishments by 2030. Notable projects include Hacienda La Boticaria and the recovery and management of the Casa Natal de Velázquez, a significant historical and cultural site in Sevilla. The company is dedicated to enhancing heritage, creating distinctive experiences, and developing destinations with their own identity, combining hospitality, culture, gastronomy, wellness, and events. Its corporate headquarters is located in Sevilla.
