The mayor of Santillana del Mar attended the National Assembly of Spain's Most Beautiful Towns on Saturday, held at Ca’n Ramis in Alcúdia, Mallorca. The assembly brought together representatives from associated municipalities to review the network's activities and discuss priorities for 2027.
Key agenda items included event programming, budget considerations, participation in the International Tourism Fair (FITUR), quality standards for towns, and the coordination of promotional campaigns and actions. Santillana del Mar has been a member of the association since 2013, being the first municipality in northern Spain to join.
In November 2025, Santillana del Mar hosted the National Assembly, which saw significant participation from representatives of the associated towns. The mayor highlighted the town's contributions to the network and the importance of collaboration:
“Santillana has been part of this association for over a decade, and we remain committed to our mission: our towns have much to offer and defend. We want to preserve the heritage that makes us unique, share experiences, and promote tourism that respects our identity and enhances the lives of those who live here. Hosting the assembly in 2025, with such high participation, was a source of pride for Santillana; today we are here again to continue moving forward together.”
This year's meeting also included discussions on selecting the host for the National Assembly in 2028 and the incorporation of new towns into the association in 2027.
