Tourism spending in Madrid reached €1.729 billion in September, driven by events such as the Formula 1 race and performances by Shakira, according to data from the Tourist Expenditure Survey (EGATUR). This figure represents a 10% increase compared to the same month in 2025, surpassing the national growth rate of 8.1%.
For the first nine months of the year, international tourism expenditure in Madrid totalled €14.727 billion, marking a 10.8% rise from the previous year. In September alone, the city welcomed 1,033,212 visitors, an 8.8% increase, resulting in 2,209,653 overnight stays, which is a 9.5% year-on-year growth.
Almudena Maíllo, the city’s Councillor for Tourism, emphasised the significance of these cultural and sporting events in enhancing the economic value of Madrid while also diversifying and extending the tourist season.
Of the visitors in September, 656,473 were international, reflecting a 10.6% increase from 2025, and generating 1,525,854 overnight stays, up 9.9%. The domestic market also performed well, with 376,739 national travellers, a 5.8% increase, leading to 683,799 overnight stays, an 8.5% rise.
Among the top international markets, the United States remained the largest source of visitors, with 115,868 travellers and 270,887 overnight stays. The United Kingdom showed notable growth, with 40,429 visitors and 100,652 overnight stays, representing increases of 28.2% and 30.8%, respectively. Mexico followed with 36,374 visitors and 82,901 overnight stays, up 22% and 21.8%.
Additionally, Portugal saw a 15% increase in visitors and an 18.8% rise in overnight stays, while China and Brazil reported growth rates of 16.1% and 12.8%, respectively. Nationally, the largest increases came from travellers from the Balearic Islands, up 25.9%, and the Valencian Community, up 22.3%.
