The regional government of extremadura, through the Directorate General of Tourism and in collaboration with the Turespaña office in New York, has arranged a trip for two journalists from the United States interested in exploring alternative destinations to traditional tourist spots. This itinerary highlights the region's tourism offerings related to culture, gastronomy, and nature.
The journey began in Mérida and Medellín and will continue through Cáceres, Sierra de Gata, and Plasencia over a seven-day period, concluding on 10 November. In addition to cultural visits, the journalists will engage in various nature and active tourism activities, including an astrotourism experience in Fregenal de la Sierra, a cycling route around Cáceres, and a visit to Piornal to learn about the wild horse population.
The gastronomic culture of extremadura will also feature prominently in their experience, with activities such as a visit to a winery on the Ribera del Guadiana Wine and Cava Route in Puebla de Sancho Pérez. They will also tour a goat farm, where they will learn about cheese production and participate in a guided tasting as part of the Cheese Route of extremadura. The itinerary will be rounded off with an activity related to the dehesa, the Iberian pig, and the ham production process.
According to data from the National Institute of Statistics (INE), Spain reached a new historic high in 2025 with 4,456,665 American tourists, representing a 4.5 per cent increase in arrivals compared to the previous year. American tourists have a high purchasing power, with an average spending of €2,297 per traveller, highlighting the strategic importance of the Spanish tourism sector. Additionally, Spain ranks as the fourth European country with the highest intention to visit among American travellers in the next three years, according to Turespaña data.
